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A week ago with a customer of ours during one of our courses:
Us: What’s your goal?
Them: To make them understand that this new programme is needed.
Us: Just understand?
Them: Yes.
Us: That’s not enough. Being understood is a crucial part of effective communication, but that’s not your goal. Again, if anything were possible, what would you want the board to do?
Them: Well, if anything were possible, of course, we’d ask them to give us the green light to implement the programme.
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Understand vs approve. That changes everything, doesn’t it?
