Connect. Engage. Inspire.

Learn how to use storytelling as a persuasive communication tool, whatever your role.

Employee or Freelancer

Team member or a freelancer, learn how to structure your talk as an engaging and memorable story that drives action.

Expert or Manager

Learn how to convey your idea and message by transforming your talk into a story people will talk about.

Executive or Leader

Inspire your audiences by learning how to tell effective stories and master the art of storytelling in presentations.

Start learning

What will you learn?

After going through the online course, you know why stories work and how to use their
power and the principles of storytelling to create presentations that keep any audience at the edge of their chairs.

What will you learn?

After going through the online course, you know why stories work and how to use their power and the principles of storytelling to create presentations that keep any audience at the edge of their chairs.

Simplify your ideas and clarify the most complex topics.

Captivate and persuade audiences to take the action you want.

Extract and define your
most important messages.

Tailor your story by understanding your audience’s needs.

Grab and keep people's attention with storytelling principles.

Simplify your ideas and clarify the most complex topics.

Captivate and persuade audiences to take the action you want.

Extract and define your
most important messages.

Tailor your story by understanding your audience’s needs.

Grab and keep people's attention with storytelling principles.

Let's put meaning behind the word storytelling.

The story of your talk is the starting point of everything. Get it wrong and your slides or delivery won’t matter. Get it right, and your message will be heard.

Become a natural storyteller in half a workday!


50

videos

15

exercises

4

hours of video content

290+

happy students

Let's put meaning behind the word storytelling.

The story of your talk is the starting point of everything. Get it wrong and your slides or delivery won’t matter. Get it right, and your message will be heard.

Become a natural storyteller in half a workday!


50+

videos

4

hours of video content

15

exercises

290+

happy students

Course curriculum

Explore the topics that will amplify your storytelling abilities.

1. The unusual welcoming module (0:34)
watch →

2. Exercise: Why do some stories work?

3. The so much needed logistics (2:00)

4. Why care about storytelling in the first place? (6:08)
watch →
1. The History of Storytelling (1:59)

2. What is a Story? (0:46)

3. Exercise: Scan the Story

4. The Story to Scan (9:43)

5. The Neural Story Net (2:08)

6. Never Miss the Big Picture (3:57)

7. The Components of a Story: Part 1 (4:28)

8. Example: The Power of Sensory Details

9. Exercise: Tell Us a Story

10. The Components of a Story: Part 2 (5:06)

11. The Story Structures (2:24)

12. Your Audience - the Critical Element (1:25)

13. The Neuroscience of Stories (4:28)

14. 6 Tactics to Tell More Captivating Stories (2:55)

15. Summary (0:38)
1. The Connection between Stories and Presentations (4:52)

2. Components of a Successful Presentation (3:38)

3. Ethos (Trust), Logos (Logic), Pathos (Emotions) (4:00)

4. Pathos and the Power of Stories (2:03)

5. Exercise: Simon Sinek - Start with Why

6. Emotions, humans, decisions (1:00)

7. The Presentation's Characters (1:32)

8. Understanding Your Audience: Step 1 (4:10)

9. Understanding Your Audience: Step 2 (3:18)

10. Exercise: Understanding the Audience

11. The Big Idea: Part 1 (3:11)

12. Example: The Big Idea (2:59)

13. The Big Idea: Part 2 (2:15)

14. Exercise: The Big Idea

15. Understanding Your Audience: Step 3 (3:12)

16. Case Study: 500labs (5:22)

17. Case Deutsche Telekom (4:02)

18. Case Study: Deloitte (3:59)

19. Exercise: Let's Help You Understand Your Audience

20. Adapt Your Story Based on Format & Timing (3:35)
1. Brainstorming Your Story (2:05)

2. How to Find Stories (2:05)

3. Write Down and Organize Your Stories (2:33)

4. Exercise: Let's Brainstorm Your Presentation Together

5. Focus on the Important, Remove the Fluff (0:52)

6. Group and Arrange Your Story Details (1:49)

7. Story Contrasts and Attention (1:43)

8. Story Contrasts in Your Content (2:12)

9. Contrasts in Your Delivery (3:23)

10. Emotional Contrasts (2:32)

11. How to Craft a Captivating Beginning (3:21)

12. 500labs Case Study: Crafting the Beginning (3:03)

13. Deloitte Case Study: Crafting the Beginning (2:49)

14. Exercise: Let's Craft the Beginning Together

15. How to Craft an Engaging Middle (2:26)

16. Exercise: Let's Craft the Middle Together

17. How to Craft a Killer Ending (3:56)

18. Exercise: Let's Craft the Ending Together

20. Storytelling Basics in Slide Design (0:45)

21. How to Anticipate and Prepare for the Questions (2:46)

1. Rehearse. Please. (4:25)

2. Download: Rehearsal Cheat Sheet

3. The "What if it fails" (1:44)

4. Exercise: What If?

5. Quiz Time!

6. Final words (1:24)

7. Bonus: Additional materials

€139

€139

VAT included

Course Videos
Exercise Reviews and Personal Feedback
Private Student Community
Course Updates
Lifetime Access
Streaming and Offline Version (iOS Only Through Teachable’s App)

START YOUR STORY HERE
companies we've trained

Your instructor

Founder of 356labs & PowerPoint MVP – Boris Hristov

Boris is a top-rated international speaker who has delivered presentations in more than 25 countries. He and 356labs are also the only presentation agency in the world to get invited to speak now three times at the biggest yearly Microsoft conference with more than 25 000 attendees – Microsoft Ignite.

356labs’s work is behind presentations that closed multimillion-dollar deals,
got startup investment from people like Bill Clinton and raised money from organizations like Lufthansa. They not only build but also teach on every aspect connected to truly effective presentations – from storytelling and slide design to public speaking and the neuroscience behind effective presentations.

Boris Hristov PowerPoint Workshop Trainer
Boris Hristov PowerPoint Workshop Trainer

Founder of 356labs & PowerPoint MVP – Boris Hristov

Boris is known for his passionate and personal approach to training people and helping them become the best presenters they can be. He has delivered presentations in 25 countries and has been rated numerous times as the top speaker of the event.

Nowadays, he continues to speak at many conferences across the world but he also delivers courses for some of the big brands, clients of 356labs. What’s more, he is also heavily involved in the process of crafting the stories for the presentations 356labs builds for its customers.

"

Elena Marina, Training and Development Manager at Aurubis

The team at 356labs did a superb job in preparing and delivering this course as an in-person class. The results were immediately visible - everyone in the group started approaching their talks in a completely different way and that helped them communicate way better.

★★★★★

"

Barry Lawrence, Account General Manager at TELUS International

I just delivered my latest QBR review to the client. Following the advice from the course - how to plan and prepare for the specific audience and the self-preparation prior to delivery, I gave the best ever presentation that I can remember.

★★★★★

"

Veselina Varbanova, Marketing & Communication at Siemens

I knew just 15% of the course material and the remaining part... That one helped me become way better and faster in building and editing my slides. The course is very practical, and the topics are presented in amazingly easy to understand and learn way.

★★★★★

Your journey starts today

Influence people with next-level storytelling skills!

TEACH ME NOW

FAQ:

It’s up to you. As the course is prerecorded, you can consume it on your own time, start and finish it whenever you want.

Yes. After finishing all modules and completing the quiz at the end of the course, you will be presented with a digital certificate that you can also use in your CV and LinkedIn profile.

You do not need PowerPoint or any other presentation software for this course.

Yes, you can. Please contact us at contact@356labs.com, providing all of your company details and we will generate an invoice and send it over to you.

Yes. We can. We have a rich portfolio of corporate training programs that we deliver both in-person and virtually for clients all across the world. You can find more information here.

Not a problem. If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.