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Leveling up the expectations of everyone
Pernod Ricard is a brand that needs no introduction. They have an extremely rich portfolio of products. Each one of which with an unique brand identity. And a beautiful one for that matter.
Their team reached out to us many years ago. They wanted us to help them with a QBR(quarterly business review) deck that just needed to look top notch. However, after this first project and what our team did, this collaboration turned into a partnership as various teams in Pernod Ricard started reaching out to us for presentation design help. The project number increased and with that, the criticality of the presentations we were helping them with.
Process
This success story is all about design. Compared to the others where we get involved to work on the story and then give that story to our design team, here it's all about making presentations that simply look right.
Design
Design adaptation
Animation
Final touches
Design
No matter which brand we're working with, the brand identity of the product has to stay in tact. However, we were also given complete freedom to expand and further-develop the product's identity if we see an opportunity to make it even better for the context of presentations.
Chasing simplicity and clean designs is always a thing. However, for these brands we also utilise the power of bold typography and mix it with premium photography and other visual elements. The result we manage to achieve is the reason why this partnership grew from a simple presentation to us working on the decks that the leadership team gets to see.
As more and more projects started coming our door, we also had to adapt to various screen sizes. One of those projects you can see here. A slightly wider(not ultra-wide but close) presentation that was used at an internal event of the sales teams. Our team collaborated with the production team to make sure that the slides will fit perfectly on the custom-built LED wall and we also were extremely mindful with the design itself. Reason is some talks were delivered by two presenters who were standing in a specific part "hiding" part of the wall, etc.
Animations are there to support the message and make it easy for the audience to understand the message that's being communicated. In this case they needed to also work well in an online setting as Mr. Haven's masterclass and session were part of our online conference. Thus, the decision was taken to use very slight animation that simply help us present the information in bite-sized chunks.
As many of the presentations are heavy on data, it's of huge importance to make sure that we are presenting it in a consistent manner. However, making sure that the sizes of the files is also is small as possible is also crucial as many of the projects we worked on were presented online. And when that's the case, the smaller the size - the better.
The Results
We are involved in so many of the important projects of the brand. However, one of the things we love seeing as a result of our collaboration is that the teams there not just appreciated the end result but are constantly asking for more. You know how it is. One quickly gets used to the good stuff.
