$28 million investment
This project or should we say our friendship with Sharpist started as a recommendation because of the work we did for the teams at SAP.iO in Berlin. Back then, Sharpist was on their way to raise a $5 million seed round and they wanted to make sure their pitch matched their ambitions. For good or bad, the founding team didn't have previous experience in building high-stakes presentation and as a result, they reached out to us asking for help.
Process
We started from scratch. Thus, we had to build the story for the presentation first. However, we quickly found out that the slideshow for the live event where they were presenting is just part of the project. Turns out, we need to help them build a document too. One that will be send to potential investors after their presentation is over.
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Later on and because of our first success of raising the $5 million round, we did the same exercise multiple times. Sometimes it was for key potential customers. And some, for even bigger occasions - like raising another $23 milllion for Series A.
Storytelling
Design
Animation
Final touches
Storytelling
Sharpist are one of these companies that truly understand the power a single presentation can have. No project has ever started with designing slides. It's always a simple Google Slide presentation with just notes in it. Before you say it, yes. We used Google Slides and not PowerPoint. It just allows for unmatched collaboration and that is of extreme importance to us and the founding team.
Every single word. Every single title or sentence. Every single slide. In every presentation we created. Each one of them was carefully thought through and was there for a reason - to maximise the chances of the company to close the round or to win a new customer.
Design-wise, we are working with a very well-defined brand. Once the story for each presentation (incl. the ones used as leave-behinds) was finalised, our design team was next. As the main tool for work was the G Suite, especially for the document-type presentations, we faced quite a lot of challenges. Simply because of incompatibility between PowerPoint and Google Slides. Why working in PowerPoint then and not directly in G Slides? Well, the features set and the superb control over every pixel which Microsoft allows for. Especially when visualising data. And we did that a lot.
Animating the slideshows was done with the help of PowerPoint. No Google Slides was used for those presentations that had to be presented live or online.
As with every project we used movement sparingly. However, the favourite transition of many presenters - Morph, came in to the rescue and helped us communicate the most important points in ways not possible before. What's more, you should expect that a team like us knows how to also push the limits of the technology. As a result, we were able to achieve things very few people, till this day, believe are possible in a standard PowerPoint deck.
Because every project was critical for the success of Sharpist, we used a 4-eye process to limit the chances of missing something. From the standard consistency checks to making sure every currency and every number is formatted in the same way, no detail is too small. We even used the help of technologies that can't be disclosed to help us ensure that each presentation is as close to perfect as it can be.