With our deep expertise in the IT industry and familiarity with Modis' offerings, we embraced this new challenge from a blank slate. Working closely with Akkodis, our goal was to create a versatile document suitable for both prospective and existing clients. The sales deck was designed to be flexible, allowing the sales team to customise content for different audiences. Additionally, we developed a simplified, presentation-friendly version. The process was clear: document first, slides second.

In this collaboration, we stayed true to fundamentals. Rather than recycling old slides, we started fresh. Content came first, followed by design. This “by-the-book” approach ensured a strong foundation before our design team stepped in.

Akkodis' brand identity was already well-established. However, we took the opportunity to enhance the brand’s visual appeal specifically for the sales presentation, while staying true to the guidelines.

The streamlined presentation version included animations using PowerPoint's native tools. Carefully selected animations, along with the Morph transition, added subtle motion to highlight key points and set us apart from competitors.

Ultimately, we leveraged specialized compression software to optimize the file, ensuring that it was reduced to the smallest possible size without compromising quality. This allowed us to export it as a compact PDF that maintains its visual integrity. Beyond this, we utilized our eye-tracking software to confirm that the content was not only visually appealing but also adhered to an effective hierarchy and optimal readability.

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Two distinct presentations: one for live presenting and a more comprehensive version, serving as a powerful sales tool to differentiate Akkodis from its competitors.