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Revealing the big plans in a big way
United Group is a leading telecommunications and media provider in Southeast Europe. In January 2025 they were preparing to announce a huge investment of 120 million euros in a renewable energy projects. The initiative is huge as it includes the development of three solar power plants and a wind farm that, collectively expected to generate 310,000 megawatt-hours annually—sufficient to power over 60,000 households.
An announcement like that deserves an event. But not just any event. Event where everything is simply perfect. Yes, including the presentation.
Process
United Group and their PR team came very well prepared for this project and even though we had just 3 weeks to pull this off from start to finish, at the end it was all worth it. We were very excited to see that the event venue they selected was the same we use for our own presentation skills conference. What's more, we were one of the first to use ultrawide setup there. Something that the event location now offers to many of its customers including to UG. The fact that we could create ultrawide slides excited everyone on the team because we know from our own event that once you see a presenter with such slides and then you go back to your office and open the standard 16:9s, it seems like you went back in time...
Storytelling
Design selection
Animation
Final touches
Storytelling
We started where every great presentation starts. Compared to the work we do for some other customers, this time we didn't have to start from scratch and write the story ourselves. The team at UG had something prepared. We just challenged some of the points and helped them make the whole narrative stronger and more impactful.
The design phase introduced a small challenge as the UG brand uses mainly bright tones. However, you have a dark room and on top of that - we wanted to create a bit more immersive experience for the audience. Thus, we had to switch to a "dark theme". We designed a few slides and sent them for tests at the venue to confirm not just if the proportions/size is correct but also how the slides would fit with the projections that were planned for the side walls. Once we did that, everyone agreed - that's what we were looking for. It was perfect and we had to continue and develop all the remaining slides with this design direction in mind.
Ultrawide slides give you the opportunity to create animations that are simply next level. The presentation is 100% native PowerPoint presentation that uses the custom slide size that fit 100% of the ultrawide LED wall the team at Sofia Event Center built. As mentioned before, tests if the proportions we're working with were done before we started developing the complete set of slides.
Event day was special but not for the reasons you might be thinking. In this project we had to work side by side with the AV team. Why? Because our presenters asked us if it would be possible for them to not change slides but for someone else to do it for them. As we were pressured on time, a person from our team and one of the people on the UG team collaborated to make every transition during the live event perfect.
The results
Every major media covered the event. No exception. The amount of noise this talk created is hard to justify but we will end with this - we deliver numerous corporate trainings to many of the top brands in the country (and not only). In the 3 months after the event, every time we asked during one of our courses if someone heard about this announcement, 80%+ of the students in each group knew about it. That alone speaks for itself.
Imagine the surprise on their faces when we tell them that it was us behind the presentation. Woooops!
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