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Educating tomorrow’s industry leaders
Sommet Education is one of the most prestigious educational institutions in the world when it comes to luxury management and hospitality. They first met us at our own Present to Succeed Conference — the largest presentation skills event in the world. A few months later they reached out to us with an ask to help them craft a very special presentation. One they can deliver in front of high school students and introduce them to what might end up being the next step in their education. What made this request special, however, was the target audience — students. How do you craft a story and how do you support it with design that resonates with this young generation?
Process
Our client wanted the presentation to be no longer than 30 minutes long and to represent just 3 of the universities they own — Glion Institute of Higher Education, Les Roches and École Ducasse. But more importantly, we had to make sure the presentation didn’t feel like a sales pitch. Instead, it needed to inspire students to imagine themselves in the world of luxury hospitality. So we built the story first, then brought it to life through design and animation.
Storytelling
Design selection
Animation
Final touches
Storytelling
When our team started working on the story of the talk, we had to do a lot of research about the audience. Sure, these are people who are 18 years old or soon to be that age but they are also coming from some of the most prestigious schools in the world. So, what do they like? What do they dislike? What do they care about? Who are the individuals or brands they respect and admire? We asked a ton of questions and wrote down detailed notes that later on used when the true writing process began.
Our target group lives in the digital age. They don't know the world before social media. For them, beautiful design and seamless user experience are the norm. So how do you craft a modern yet classy design? One that resonates with this new and upcoming generation and one that maintains the traditions of the world of luxury? This was the task for our design team who came up with 2 very brave design directions that we presented to Sommet.
Once there was a decision on which design direction we should take, we knew that animations will play a huge part in making this slideshow look impressive. We built everything directly in PowerPoint, carefully balancing a classy and modern look. The animations had to enhance, not overwhelm. At the same time, the deck needed to reflect the same level of excellence as the schools and programs it represents.
Before we presented the project to our clients, we did numerous checks to make sure that everything works and looks as we want it to. We also tested the slideshow on both Windows and Mac devices to ensure that everything is displayed and works as expected.
The results
A presentation that resonates with high school students while reflecting the elegance Sommet Education is known for.
